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Revista dObra[s]
Article . 2009 . Peer-reviewed
Data sources: Crossref
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Revista dObra[s]
Article
License: CC BY NC ND
Data sources: UnpayWall
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Contemporâneo: o mercado de luxo no Brasil

Authors: Ferreirinha, Carlos;

Contemporâneo: o mercado de luxo no Brasil

Abstract

Os resultados da pesquisa O mercado de luxo no Brasil — realizada entre novembro de 2008 e fevereiro de 2009 com 102 empresas dos segmentos luxo ou premium e 549 consumidores desses segmentos no país — revelam que o setor faturou US$ 5,99 bilhões, em 2008, aumento de 12,5% em relação ao ano anterior, e indicam para 2009 um incremento de 8% no faturamento, cerca de US$ 6,45 bilhões. A terceira edição da pesquisa, iniciativa da MCF Consultoria e GfK Brasil, aponta ainda que, neste ano, metade das empresas entrevistadas revisou suas metas de crescimento propondo índices mais baixos; parte delas manteve suas metas; e uma fração menor revisou para cima, sinal de que algumas empresas conseguem enxergar oportunidades de desenvolvimento em momentos de economia adversa (...)

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
gold