publication . Article . 2018

Experience of Linguistic Portraiture of the Modern Official

Olesya Glushchenko;
Open Access English
  • Published: 01 Jun 2018 Journal: Управленческое консультирование, issue 4, pages 116-123 (issn: 1726-1139, eissn: 1816-8590, Copyright policy)
  • Publisher: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
We analyzed the results of associative experiment the stimulus names “official”, “man-servant” and “woman official” in the student’s  environment bachelors training areas “Journalism” and “Advertising and  public relations”. The model of the stereotypical image of an official on  the basis of image and reputational characteristics.
Persistent Identifiers
free text keywords: semantics, stereotype, image, reputation, lcsh:Political institutions and public administration (General), lcsh:JF20-2112, Linguistics, History
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