International audience; With explosion of technological innovation, people tend to develop an addiction to new media such as mobile devices, computers, and gaming consoles. This study expands the previous research by addressing the overall (new and old) media addiction in Serbia by using eight universal indicators. The study found that 88% of participants are the potential media addicts while only 7.6% of them show the signs of the extreme media addiction. As it is very significant to know and understand the media addiction in our society, the media addiction research should be standardized and continuous.
free text keywords: media access, media overuse, social network, escaping media, [SHS.SCIPO]Humanities and Social Sciences/Political science, Addiction, media_common.quotation_subject, media_common, Sociology, Social science