Orange Juice Coupon Redemption

Name: Orange Juice Coupon Redemption
Keywords: Consumer/Household Economics, Marketing, FOS: Economics and business, Demand and Price Analysis

descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 1986 English Publisher:Unknown

Authors: Brown, Mark G.; Brown, Mark G.;

doi: 10.22004/ag.econ.278460

Orange Juice Coupon Redemption

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Abstract

The Poisson regression model was used to estimate the relationship between the number of times a household uses orange juice coupons annually and selected household variables -- education, employment, family composition, race, and income. The estimated model reflects the consumption - leisure choice involved with using coupons and preferences for shopping frequency.

Keywords

Consumer/Household Economics, Marketing, FOS: Economics and business, Demand and Price Analysis

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