We investigate K��hler metrics conformal to gradient Ricci solitons, and base metrics of warped product gradient Ricci solitons. The latter we name quasi-solitons. A main assumption that is employed is functional dependence of the soliton potential, with the conformal factor in the first case, and with the warping function in the second. The main result in the first case is a partial classification in dimension $n\geq 4$. In the second case, K��hler quasi-soliton metrics satisfying the above main assumption are shown to be, under an additional genericity hypothesis, necessarily Riemannian products. Another theorem concerns quasi-soliton metrics satisfying the above main assumption, which are also conformally K��hler. With some additional assumptions it is shown that such metrics are necessarily base metrics of Einstein warped products, that is, quasi-Einstein.

typo corrected in Theorem 7.2