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Financial Services Review
Article . 2021 . Peer-reviewed
License: CC BY NC
Data sources: Crossref
SSRN Electronic Journal
Article . 2021 . Peer-reviewed
Data sources: Crossref
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Mobile Bank Applications: Loyalty of Young Bank Customers

loyalty of young bank customers
Authors: Mustafa Nourallah; Christer Strandberg; Peter Ohman;

Mobile Bank Applications: Loyalty of Young Bank Customers

Abstract

The purpose of this study is to investigate how young bank customers (YBCs) perceive the rela- tionships between several antecedents (i.e., usability, responsiveness, customer satisfaction, and reli- ability) and loyalty in the context of mobile bank applications (MBAs). An electronic questionnaire was sent to 500 YBCs in Sweden, 146 of whom completed it. Confirmatory factor analysis was used to test the measurement model, and structural equation modeling was used to test the hypotheses. The results indicate that usability is indirectly related to loyalty through responsiveness and customer satisfaction. The study contributes to the literature by developing a usability–loyalty model of YBCs using MBAs.

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
4
Top 10%
Average
Average
hybrid
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