We analyze and value dual directional structured products – or simply dual directionals (DDs) – which have been issued in large amounts since the beginning of 2012. DDs evolved out of another type of structured product called absolute return barrier notes; however, DDs lack principal protection and have different embedded options positions, which are yet to be described in the literature. We find that DDs can be broadly organized into two categories: single observation dual directionals and knock-out dual directionals. We determine the appropriate option decomposition for these categories and provide analytical formulas for their valuation. We confirm our analytic results using Monte Carlo simulation and use both techniques to value a large sample of DDs registered with the Securities and Exchange Commission up to December 2012. Our results indicate that like many types of structured products, DDs tend to be priced at a significant premium to present value across issuers and underlying securities and that the present value of the decomposition is smaller than the face value net of commissions. We find that DDs with embedded leverage or a single observation feature tend to be worth less than products either without leverage or with a knock-out option.