Abstract : As contemporary warfare becomes increasingly irregular in character it is necessary for the modern force to understand the dynamics of both insurgencies and the governments the insurgents seek to usurp. In such an environment the center of gravity is typically the population, and the preponderance of efforts must be focused on influencing that population more effectively than the adversary. The commonly used and ambiguous term Influence Operations does not comprehensively address the scope of such operations, and a proposal for a new joint doctrinal term is contained herein. The dynamic Joint Special Operations Task Force -- Philippines (JSOTF-P) has evolved and successfully applied Influence Operations using multiple lines of operation, including Capacity Building, Civil-Military Operations, Information Operations, and Intelligence Support Operations over the past decade. Influence Operations such as these have become the most relevant focus as the main effort in a whole-government approach to counterinsurgency. To succeed in achieving long-term regional stability, regardless of the environment, leaders at all levels must prepare their forces for a myriad of contingencies and operating environments by establishing a common understanding of the current global threat.