Abstract How can small and medium sized companies relate to these three letters that have such an extensive meaning? Should they develop a policy and system for meeting the requirements in UN Global Compact and/or the GRI – Global Reporting Initiative? How does personal experience influence the interpretation of policies and actions? What can be done to create meaningful policies and actions in a small and medium sized company to enhance its work with CSR? In our Master of Management thesis, we have explored how a small business in the fjords of Norway worked with CSR. We interviewed several of its key personnel regarding how they understood CSR, what they did, how the employees in the company responded and how their customers responded to their efforts.