Powered by OpenAIRE graph
Found an issue? Give us feedback
 View all 1 versions
Claim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

Электронный бизнес, электронная коммерция

учебное пособие
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Изд-во Политехн. ун-та

doi: 10.18720/spbpu/2/i17-230

Электронный бизнес, электронная коммерция

Abstract

Ð’ учебном пособии рассматриваются основы электронной коммерции, электронного бизнеса. Описывается история электронной коммерции, рассматриваются основные модели, присутствующие на рынке, Ñ Ð°Ñ€Ð°ÐºÑ‚ÐµÑ€Ð¸Ð·ÑƒÐµÑ‚ÑÑ объем современного рынка интернет-торговли. Анализируются Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, тренды, организация электронного бизнеса, способы взаимодействия, стратегия и бизнес-модели. Предполагаются варианты Ð°Ñ€Ñ Ð¸Ñ‚ÐµÐºÑ‚ÑƒÑ€Ñ‹ e-com компании (логистика и склад, поддержка продаж, исполнение заказа, доставка, возвраты, Ð±ÑƒÑ Ð³Ð°Ð»Ñ‚ÐµÑ€Ð¸Ñ и электронные платежи). Исследуются аспекты интернет-маркетинга. Описывается контент как важная часть электронного бизнеса. Исследуются информационные Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, задействованные в электронной коммерции, электронном бизнесе.

Keywords

предпринимательство, коммерция, Информационные Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author of this publication? Upload your Open Access version to Zenodo!
It’s fast and easy, just two clicks!
uploadUpload now