publication . Article . 2019

INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES

G. G. Nalbandyan;
Open Access Russian
  • Published: 01 May 2019 Journal: Strategičeskie Rešeniâ i Risk-Menedžment, volume 10, issue 1, pages 36-45 (issn: 2618-9984, Copyright policy)
  • Publisher: Real Economics Publishing House
Abstract
<jats:p>The article is devoted to the generalization and descriptive analysis of foreign market entry strategies used by Russian non-energy companies. According to the research results, in most cases, the companies use either the replication strategy of offering a standardized product in all countries, or a strategy of limited adaptation products by local business units to local conditions. In addition, the author assesses the impact of the liability of foreignness effect on internationalization process of Russian non-energy companies.</jats:p>
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Subjects
free text keywords: internationalization strategies, russian non-energy companies, liability of foreignness, competitive advantages, lcsh:Risk in industry. Risk management, lcsh:HD61, Industrial organization, Competitive advantage, Internationalization, Liability, Business, Descriptive statistics, Foreign market
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