publication . Article . Other literature type . 2017

Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements

Aline Kassahara; Flavia Mori Sarti;
Open Access English
  • Published: 21 Dec 2017
  • Publisher: UNESP
Abstract
The effects of marketing strategies for promotion of foods and beverages have been investigated due to its potential impacts on populations’ food choices, particularly among children and adolescents. The paper presents an academic literature review on regulation and self-regulation of food and beverage advertisements in Brazil, based on search performed in electronic databases. Majority of studies were based on law analysis or qualitative study of advertisements. There are sufficient evidences on the need for government regulation of advertisements addressed to children and adolescents complementarily to institutional self-regulation in order to tackle ethical t...
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free text keywords: Food publicity, Health care coordination and monitoring, Direct-to-consumer advertising, Publicidade de alimentos, Regulação e fiscalização em saúde, Publicidade direta ao consumidor, Publicidad de alimentos, Regulación y fiscalización en salud, Publicidad directa al consumidor, Publicidad de alimentos, Regulación y fiscalización en salud, Publicidad directa al consumidor, lcsh:Public aspects of medicine, lcsh:RA1-1270
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