publication . Article . 2018

Willingness to engage in physically challenging activities as a visitor-segmentation criterion: the case of five protected areas in Catalonia

Estela Inés Farías-Torbidoni; Demir Barić; Petra Anić;
Open Access
  • Published: 09 Jan 2018
  • Publisher: The Austrian Academy of Sciences Press
  • Country: Spain
Abstract
Recreational and sports activities in protected natural settings have increased in recent decades. Despite the extensive literature addressing the segmentation of visitors in protected natural settings, to date, the willingness to engage in physically challenging activities has not been considered a potential segmentation criterion. Moreover, very few seg-mentation studies in the field provide additional empirical evidence about the extent to which the descriptors used influ-ence the assignment to a particular segment. Therefore, drawing on results from 1 597 questionnaires collected from visitors in five protected areas (Catalonia, Spain), the main intention of...
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free text keywords: Protected natural areas, Visitor segmentation, Physical activity, Ecology, Management, Monitoring, Policy and Law, Nature and Landscape Conservation, Visitor pattern, Geography, Marketing, Segmentation, lcsh:Environmental sciences, lcsh:GE1-350, lcsh:Geography (General), lcsh:G1-922
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