In this paper we apply the Named Data Networking [8], a newly proposed Internet architecture, to networking vehicles on the run. Our initial design, dubbed V-NDN, illustrates NDN's promising potential in providing a unifying architecture that enables networking among all computing devices independent from whether they are connected through wired infrastructure, ad hoc, or intermittent DTN. This paper describes a prototype implementation of V-NDN and its preliminary performance assessment, and identifies remaining challenges.