We consider the optical Hall conductivity of a general electronic medium and prove that the optical Hall angle obeys a new sum rule. This sum rule governs the response of an electronic fluid to a Lorentz electric field and can thought of as the transverse counterpart to the f-sum rule in optical conductivity. The physical meaning of this sum rule is discussed, giving a number of examples of its application to a variety of of electronic media.

Four pages. Latex file with two postscript figures