With over 350 journals, Oxford University Press is one of the largest publishers of scientific journals. In considering their portfolio recently, they realized they had no specific journals in the rapidly growing area of epigenetics. When they approached me about helping to establish a journal in this area, I considered what other journals had been developed. Several fine journals have been developed in the areas around molecular epigenetics (e.g. Epigenetics, Epigenetics and Chromatin, and Epigenomics) and disease epigenetics (e.g. Clinical Epigenetics and Medical Epigenetics), with ∼10 in total journals currently focused on epigenetic topics. One of the main areas of epigenetics not currently addressed is environmental epigenetics. Therefore, I agreed to assist Oxford University Press to establish a journal in this area to be called Environmental Epigenetics and act as its founding editor-in-chief.