Industrial Organization and Consumer Satisfaction/Dissatisfaction

descriptionPublicationkeyboard_double_arrow_right Article 01 Mar 1983 English Publisher:Oxford University Press (OUP)Journal:Journal of Consumer Research, volume 9, page 403 (issn: 0093-5301, eissn: 1537-5277,

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Authors: Fornell, Claes; Robinson, William T;

doi: 10.1086/208934

Industrial Organization and Consumer Satisfaction/Dissatisfaction

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Abstract

This study brings together the fields of industrial organization and consumer research in an attempt to account for variations in consumer dissatisfaction among product categories. A major portion of these variations is empirically accounted for by distributional and cost/size factors. The theoretical explanations behind the empirical associations are discussed in the context of the correspondence between economic theory and consumer data.

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