Main purpose of this paper is to construct higher‐order w‐q‐Genocchi numbers and polynomials by using p‐adic q‐deformed fermionic integral on Zp. We derive some interesting identities related to higher‐order w‐q‐Genocchi numbers and polynomials. We also construct Hurwitz type multiple w‐Genocchi zeta function which interpolates these polynomials at negative integers.