Abstract Three benzo[h] coumarins were synthesized and analyzed for their potential NLOphoric properties. Coumarins were synthesized using Knoevenagel condensation method by reacting hydroxyl-naphthalene aldehyde with cyano-methylelene-benzazoles containing NH, O and S elements respectively as the active methylene compounds. The absorption maxima for the coumarins are not affected by the solvent polarity but emission maxima does. Emission solvatochromism was analyzed using various solvent polarity functions which highlights the polarity dependency of the emission profile. Coumarins showed satisfactory values for first and second hyperpolarizability which are comparable using solvatochromism and DFT. NLO properties are also compared with the limits of hyperpolarizability calculated using sum rule of quantum mechanics. Results show that the NLO properties predicted by DFT are close to the upper limits of hyperpolarizability. The functional CAM-B3LYP is proven to be suitable for predicting NLO properties for these coumarins compared to functional B3LYP. The present study highlights the importance of such molecules for incorporating in advanced NLOphores.