Strain and stress, and their rates, are fundamental concepts. Their modeling largely depends on basic kinematic choices that need to be well defined and uncontested. As shown in [1], to which we refer also for its extensive bibliography, this is not the case in large deformation theory. Even in the simplest case without any microstructure that we consider in this paper, many insufficiencies, inadequacies and inconsistencies remain, which are not sufficiently recognized.