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</script>Nonmelanoma skin cancer (NMSC) is the most common malignancy in the world, and the incidence continues to increase worldwide. It has been estimated that over three million new skin cancer cases occur annually in the USA (Rogers et al., Arch Dermatol 146:283–287, 2010; Donaldson and Coldiron, Semin Cutan Med Surg 30(1):3–5, 2011). While the incidence of the majority of cancers is currently declining, the epidemic of skin cancer continues (Lazovich et al., Cancer Epidemiol Biomarkers Prev 21(11):1893–1901, 2012). It is estimated that 5 % of the Medicare budget is used in the care of these patients (Stern, Arch Dermatol 146: 279–282, 2010). The annual costs of $29 to $39 million in morbidity and $1 billion to $3.3 billion in mortality depend on the type of skin cancer (Guy and Ekwueme, Pharmacoeconomics 29:863–874, 2011)
| citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 1 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
