AbstractBased on the recent literature, the synthesis of novel polyolefin architectures via Ziegler‐Natta chemistry under living conditions appears to be a promising and fast‐growing area. In this paper, the appropriateness of the term “living” as applied to the said context is discussed in mechanistic terms, and the potential and the limitations of the field are outlined with the aid of two paradigmatic case histories (i.e., propene polymerization in the presence of bis(phenoxy‐imine)Ti and bis(phenoxy‐amine)Zr catalysts).