Thinking styles of investors

descriptionPublicationkeyboard_double_arrow_right Article 01 Nov 1991 English Publisher:SAGE PublicationsJournal:Journal of Direct Marketing, volume 5, pages 39-43 (issn: 1522-7138, eissn: 0892-0591,

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Authors: Robert J. Masters; William L. King;

doi: 10.1002/dir.4000050407

Thinking styles of investors

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Abstract

This research explores the relationship between investor thinking styles and influences on their investment decisions. One influence on investor decision making, direct marketing, was used by individuals who have a thinking style significantly different from other investors. Implications of this finding are discussed.

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Fort Hays State University
United States

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