Integrated Marketing Information and Communication System: New Quality of the Communication Interaction

Article OPEN
Mishulin, Georgy M.; Molchan, Alexey S.; Biryukov, Alexey Yu.; Haradzhyan, Levon V.;
(2016)
  • Publisher: İlhan ÖZTÜRK
  • Journal: issn: 2146-4405, eissn: 2146-4405
  • Publisher copyright policies & self-archiving
  • Subject: marketing information system, the integrated marketing information and communication system, the principles and algorithm of design and introduction | Management. Industrial management | the principles and algorithm of design and introduction | HD28-70 | HF5001-6182 | Business | marketing information system | the integrated marketing information and communication system

The control system of marketing functions in real time. Therefore, to reduce the degree of uncertainty and risk, the company must have reliable, correct, sufficient and timely marketing information. Market research and obtaining the necessary information allows us to as... View more
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