GIFT GIVING BEHAVIORS OF CONSUMERS AND AN INNOVATIVE E-BUSINESS MODEL SUGGESTION

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Apaydin, Fahri;
(2017)

Consumersgive each other gifts for various reasons in every culture and they spendconsiderable amount of time and money on gift giving activity. Thus, giftgiving behavior which is a need of consumers to be satisfied deserves a lot ofacademic studies and in this conceptu... View more
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