publication . Article . 2017

DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY

Terzi, Nuray; Gokce, Cemre;
Open Access
  • Published: 30 Jun 2017
  • Publisher: PressAcademia
Abstract
The aim of this study is to investigate the development of e-commerce and the impact of marketing strategies in e-commerce on economy. Economic indicators is used and and questionnaire method is applied to analyze the development of e-commerce and the impact of marketing strategies in e-commerce on economy. Results show that e-commerce is gaining a momentum in the world and Turkey as well, and e-marketing strategies are positively related on economy, both macroeconomic and microeconomic. E-commerce has lead to economic growth, facilitating trade and providing job creation in many countries. E-commerce in Turkey has also developed since 1990’s and Turkey ‘s econo...
Subjects
ACM Computing Classification System: ComputingMilieux_COMPUTERSANDSOCIETY
free text keywords: e-commerce,new economy,marketing,virtual marketing strategies,Turkey’s economy, Business, Economic indicator, E-commerce, business.industry, Economy, New economy, Job creation, Marketing, Economic system
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publication . Article . 2017

DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY

Terzi, Nuray; Gokce, Cemre;