DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY

Article OPEN
Terzi, Nuray; Gokce, Cemre;
(2017)
  • Publisher: PressAcademia
  • Journal: issn: 2459-0762, eissn: 2459-0762
  • Related identifiers: doi: 10.17261/Pressacademia.2017.675
  • Subject: e-commerce,new economy,marketing,virtual marketing strategies,Turkey’s economy

The aim of this study is to investigate thedevelopment of e-commerce and the impact of marketing strategies in e-commerceon economy. Economic indicators is used and and questionnaire method is appliedto analyze the development of e-commerce and the impact of marketing s... View more
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