THE IMPORTANCE OF WEB DESIGN: VISUAL DESIGN EVALUATION OF DESTINATION WEB SITES

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Fırlar, Belma ; Okat Özdem, Özen (2013)
  • Publisher: Ordu Üniversitesi
  • Journal: (issn: 1309-9302, eissn: 1309-9302)
  • Subject: Web Design, Visual Design, Destination Marketing, Tourism, Marketing Communication | Web Tasarımı, Görsel Tasarım, Destinasyon Pazarlama, Turizm, Pazarlama İletişimi

As in the literature, the researchs about web site efficiency are mostly about site context. The analysis about function are mostly superficial. Whereas, controlling every little part of a web site respective is a necessity to show its efficiency. Here in this context in the study of perception and response event web sites that play an important role in visual design criteria are below the lens as featured and the web sites evaulated by heuristic evaluation method.The research focus of this study is public destinations web site’s heuristic evaluation. By the diagnosis of this study, Turkish tourism sector’s web sites design will be better; also Turkish tourism sector which is an important input of the country will be more successful
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