publication . Article . 2017

DECISION-MAKING STYLES OF CONSUMERS IN TURKEY AND AZERBAIJAN: A CONSUMER STYLES INVENTORY APPROACH

ÖZDEMİR, Erkan; OMAROV, Zaur;
Open Access
  • Published: 01 Apr 2017
  • Publisher: Sema AY
Abstract
Consumersmake purchasing decisions based on different criteria. These criteria, whichcan be considered in many different titles such as price, quality, fashion,entertainment, also shape the purchasing decision-making styles of consumers. Consumerscan be divided into market segments according to decision-making styles. Thisstudy aims to determine the decision-making styles ofconsumers in Turkey and Azerbaijan and compare the decision-making styles ofconsumers in the two countries.The data collected by means of face-to-face interview with consumers living in Turkey and Azerbaijan wereanalyzed by factor analysis.  As a resultof the study, seven consumer de...
Subjects
free text keywords: Decision Making,Decision Making Styles,Consumer Styles Inventory (CSI),Turkey
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue