Hedonic Consumption in Purchasing Mobile Phone: Adana Sample

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Çelik, Onur;
  • Publisher: İlhan ÖZTÜRK
  • Journal: Cilt: 5 Sayı: 1 (issn: 2147-804X, eissn: 2147-804X)
  • Publisher copyright policies & self-archiving
  • Subject: Hedonic consumption, mobile phone, consumer behavior | Hedonik tüketim, mobil telefon, tüketici davranışları

In traditional marketing perspective aim at satisfying consumers concrete needs, but in modern marketing try to satisfy consumers needs which is not concrete. These expectations of consumers have taken place in marketing literature as hedonic consumption. In this study,... View more
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