publication . Article . 2017

HALAL CERTIFICATION PRACTICES IN TOURISM BUSINESSES

DEMİR, Mahmut; ŞEN DEMİR, Şirvan;
Open Access
  • Published: 15 Sep 2017
  • Publisher: Gülay BULGAN
Abstract
The purpose of this study is toevaluate halal certtification practices in tourism sector. The effect createdby considering the consumer values in the management and marketing studies oftourism enterprises necessitates creation of new strategies by the managers.With the effect of recent economic and political change in turkey, one of thestudies conducted in the way of meeting the demands and expectation of eitherinbound and new outbound markets is the ‘’halal certification’’. Although it isseen as an application especially devoted to Muslim consumers, the aim ofprotecting the human health along with the religious belief comes to theforefront in terms of content. ...
Subjects
free text keywords: Halal certification,Halal practices,Tourism
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