COMPARISON OF YOUNG CONSUMERS' BRAND EQUITY PERCEPTIONS FOR TRADITIONAL AND NONTRADITIONAL BRANDS ACROSS VARIOUS PRODUCT CATEGORIES

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Catli, Ozlem; Ermec Sertoglu, Aysegul; Ors, Husniye;
(2017)

Purpose - Thisstudy aims to compare consumers' brand perception of traditional andnon-traditional brands. Methodology -  Consumerswho live in Ankara constitute the universe of the study. The data werecollected using the face-to-face survey method. The questionnaire... View more
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