Word of mouth marketing applications on the internet

Article OPEN
Gülmez, Mustafa (2011)
  • Publisher: Pamukkale University
  • Journal: 2011, 2(1) (issn: 1309-8810, eissn: 1309-8810)
  • Subject: Internet, word of mouth marketing, viral marketing | İnternet, ağızdan ağıza pazarlama, viral pazarlama

Word of mouth marketing, also called WOMM in English, is a marketing strategyform via oral or written in which consumers share&spread other people aboutproduct or firm. Word of mouth marketing is an extremely important factor in theconsumer’s final purchase decision in the conscious societies on the internet. Thispaper aims to evaluate word of mouth marketing applications on the internet.
Share - Bookmark