publication . Article . 2017

Advertising Language Seen on The Morphological Plane

LICI, Luela; KADZADEJ, Brikena;
Open Access
  • Published: 01 Nov 2017
  • Publisher: Bekir İNCE
Abstract
Advertising is an elementof the social life with the highest frequency of influence. It is always withus. We encounter it everywhere: on the street, in the shop, on the TV, in thenewspaper, on the internet. Advertising is showing impact in the behavior ofthe society and people. Use of foreign advertisements is a new phenomenon oftwenty last years in Albania. The expansion of the trade relationships andincrease of import products have created opportunities for the foreigninvestors to bring advertising materials with them. To make the advertisingmaterials appropriate for the Albanian culture, the investors translate foreignadvertisements. As the English is the lan...
Subjects
free text keywords: Advertisements,advertisement language,parts of speech,morphological plane,newspapers,TV advertisements
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue
publication . Article . 2017

Advertising Language Seen on The Morphological Plane

LICI, Luela; KADZADEJ, Brikena;