Consumers’ Purchasing Decision towards Food Products of Small and Medium Enterprises

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Diana-Rose, Faizal; Zariyawati, Mohd Ashhari; Norazlina, Kamarohim; Annuar, Md Nassir; Manisah, Othman;
(2016)

The Gross Domestic Product (GDP) of Malaysia has continuously increased from year to year. All industry sectors are responsible for contributing to Malaysia’s GDP, including the food and beverage industry. The sales within the Malaysian food and beverage retail industry... View more
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