publication . Article . 2016

The Roots of Research in (political) Persuasion: Ethos, Pathos, Logos and the Yale Studies of Persuasive Communications

Open Access
  • Published: 30 May 2016
  • Publisher: Bursa Uludağ University
  • Country: Turkey
In ancient Greece, Aristotle claimed in his Rhetoric that the function of rhetoric was not to persuade, but to discover the means of persuasion in each case. It is remarkable how the empirical approach towards persuasion embedded in ‘ethos, pathos, logos’ of Aristotle seems to be revisited by the Yale study group in 1950s, with the aim of discovering the laws of persuasive communications in laboratory settings. The contemporary quest carried out by the Yale research program on persuasion reflects the Aristotelean tradition of examining ‘the ethos, pathos and logos’ aspects of persuasion closely. This article aims to draw the reader’s attention to this strong inf...
ACM Computing Classification System: InformationSystems_MISCELLANEOUSComputingMilieux_PERSONALCOMPUTING
free text keywords: Political rhetoric, persuasion, the Yale studies of persuasive communications, Political rhetoric, Persuasion, The Yale studies of persuasive communications
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