publication . Article . 2016

CREATING A CORPORATE ENTREPRENEURSHIP STRATEGY FOR COMPETITIVE ADVANTAGE

ENGİNOĞLU, Didem; ARIKAN, Cenk Laçin;
Open Access
  • Published: 07 Apr 2016 Journal: International Review of Economics and Management, volume 4 (issn: 2148-3493, Copyright policy)
  • Publisher: International Review of Economics and Management
Abstract
Current competitive environment is rapidly changing. In today’s business environment, organizations are having an increasingly difficult time in creating competitive advantages. The main reason for this is the ease in contemporary business life for organizations to reach the same or very similar resources. Firms need innovation to create and sustain success and effectiveness. In such a highly competitive business life, the importance of creating competitive advantages for organizations based on unique resources is increasing. Corporate entrepreneurship strategy is essential and vital for achieving strategic goals of firms. Thus, organizations can form competitiv...
Subjects
ACM Computing Classification System: ComputingMilieux_THECOMPUTINGPROFESSION
free text keywords: Corporate Entrepreneurship,Competitive Advantage,Strategic Management, Corporate Entrepreneurship,Competitive Advantage,Strategic Management,Strategy
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