The Relationship Between Hotel Brand Personality And Customer Loyalty

Article English OPEN
Bahar Yasin; Kamile Jamontaite; Saida Ahmedova; Mahmut Selami Akin;
  • Publisher: Istanbul University
  • Journal: issn: 2459-1939, eissn: 2459-1939
  • Publisher copyright policies & self-archiving
  • Subject: Brand Personality,Customer Loyalty,Hotel Brand,Hospitality | Customer Loyalty | Hospitality | Geography (General) | Hotel Brand | Brand Personality | G1-922

The purpose of this article is to explore the relationship between brand personality and customer loyalty in the five-star business hotel and propose an effective way for developing a remarkable hotel brand and improving its customer loyalty. The reason for choosing a p... View more
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