THE BANDWAGON EFFECT OF LEADERS' ENTRY STRATEGIES ON FOLLOWERS' ENTRY STRATEGIES

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Kaplan, Tugba;
(2017)
  • Publisher: ISRES Organizasyon Turizm Eğitim Danışmanlık Ltd. Şti.
  • Journal: issn: 2587-1730, eissn: 2587-1730
  • Publisher copyright policies & self-archiving
  • Subject: Foreign direct investments,entry mode,bandwagon effect,emerging country

Firms, whichhave to compete with global firms in domestic market, try to internationalizefor gaining competitive advantage. The aim of this study is to recommend a conceptual framework to explain thedynamics of internationalization process of leader and follower firms t... View more
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