publication . Article . 2011

QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNING TOOL

DEVRİM İÇTENBAŞ, Burcu; ERYILMAZ, Hande;
Open Access
  • Published: 01 Dec 2011
  • Publisher: Sosyal Bilimler Araştırmaları Derneği
Abstract
Quality Function Deployment (QFD) uses a house of quality to translate customer requirements into engineering specifications. QFD has been widely used as a tool to develop new products. It has been adopted in the fields of education quality, service quality, software development and marketing planning. The tool has recently been applied in strategic planning .In this study authors reviewed current research which uses QFD as a strategic planning tool and described how QFD methods can be used as a robust tool in strategic planning. This study provides an insight for strategic planners to utilize a QFD- based philosophy and the methods are useful tools for the desi...
Subjects
free text keywords: strategic planning, QFD, customer satisfaction
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue
publication . Article . 2011

QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNING TOOL

DEVRİM İÇTENBAŞ, Burcu; ERYILMAZ, Hande;