Evaluation of web sites of accommodation companies

Article OPEN
Çubukcu, Muhammed İhsan (2010)
  • Publisher: Pamukkale University
  • Journal: 2010, 1(1) (issn: 1309-8810, eissn: 1309-8810)
  • Subject: Accommodation Companies, Internet, Web, Marketing | Konaklama İşletmeleri, İnternet, Web, Pazarlama

OBJECTIVE: In a situation in which present economy is called as a digital economy, all organizations have to make up their informatics infrastructures. The societies that can use and share the information by using the technology as it requires will be societies that have the power of competition; and the power of competition will just be measured by the ability of reaching the information. This applicational study includes the analysis of the web pages of the five star accommodation companies and first class holiday villages. As a result of the research it is found out that many web sites of the accommodation companies include features supplying information but, in addition to well-prepared web sites there are also insufficient websites that affect the image of the accommodation companies negatively.METHODS: RESULTS: CONCLUSION
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