INTEGRATION OF THOUGHT THAT GROUND ON CUSTOMER SATISFACTION AND GROUND ON CUSTOMER VALUE WITHIN A MODEL AND TEST WITH TWO STAGE LEAST SQUARE METHOD IN CUSTOMER RESEARCH

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CENGİZ, Ekrem;
(2010)
  • Publisher: Erciyes University
  • Journal: issn: 1300-1582, eissn: 2148-8657
  • Subject: Müşteri Tatmini, Müşteri Değeri, İki Aşamalı En Küçük Kareler Yöntemi | Customer Satisfaction, Customer Value, Two Stage Least Square Method

Today, two different ideas are being discussed: customer satisfaction determines customer value and customer value affects customer satisfaction. According to some researchers the center of customer research is customer satisfaction, others think customer value is the c... View more
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