publication . Article . 2017

Customer Relationship Management in Agile Healthcare Organizations

Nasrabad, Rafat Rezapour;
Open Access English
  • Published: 01 Jun 2017 Journal: International Journal of Economics and Financial Issues (issn: 2146-4138, Copyright policy)
  • Publisher: EconJournals
Abstract
Today, several studies in the field to identify key factors in the success and agility of health care organizations to improve their performance in the face of changes have taken place in the context of customer relationship management among them. The purpose of this study was to explore the concept of customer relationship management, goals and benefits by considering its relationship with value creation for clients and treatment. Results showed concern for organizations today, creating customer satisfaction at the highest customer loyalty, which requires involvement in the value chain activities and decisions of the organization.
Subjects
free text keywords: management, customer relationship, customer orientation, value, healthcare service, Business, HF5001-6182, Economics as a science, HB71-74, Management, Customer relationship, Customer Orientation, Value, Healthcare Service
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