The Importance of Electronic Word of Mouth in the Marketing Literature

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ÖZBÜK, Meltem Yetkin; AKSOY, Şafak;
(2017)
  • Publisher: Akdeniz University
  • Journal: issn: 1302-9975, eissn: 2667-7229
  • Publisher copyright policies & self-archiving
  • Identifiers: doi: 10.25294/auiibfd.322648
  • Subject: Elektronik Ağızdan Ağıza İletişim,Online Ağızdan Ağıza İletişim,Online Yorum,Online Tavsiye,Literatür Araştırması | Electronic Word Of Mouth,Online Word Of Mouth,Online Review,Online Recommendation,Literature Review

This study aims to explain the importance ofelectronic word of mouth (E-WOM) in the marketing field. For this purpose, wordof mouth (WOM) and electronic word of mouth (E-WOM) processes were explainedfirstly, and the differences between these processes were revealed. The... View more
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