publication . Article . 2017

IN A “GREEN” RESTAURANT, WHAT MAKES THE CUSTOM ERS SATISFIED? THE RESTAURANT ATTRIBUTES OF TRIP ADVISOR REVIEWERS

TÜVER, Ilgaz Feray; GÜZEL, Berrin;
Open Access
  • Published: 10 Nov 2017
  • Publisher: Kastamonu Üniversitesi
Abstract
The aim of the study is to examine the restaurant attributes of green restaurants that make customers satisfied and dissatisfied. After the sustainability and green movement in food sector has gained importance, green restaurants have emerged. In this study, the main attributes that created satisfaction in a green restaurant are the food, atmosphere and the location, while food, price and the staff are the dissatisfaction creating attributes. However, none of the themes are related to sustainability. Thus, although sustainability is important in today’s business, customers are not seeking it as a restaurant attribute
Subjects
free text keywords: Green restaurant,sustainability,restaurant attributes
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