publication . Article . Part of book or chapter of book . 2011

Mobil Viral Pazarlama

K. Pousttchi; K. Turowski; D. G. Wiedemann;
Open Access Turkish
  • Published: 01 May 2011
  • Publisher: Pamukkale Üniversitesi
Abstract
OBJECTIVE: Mobile Viral Marketing, with using mobile phones, is one of the most importantinnovations after Word of Mouth Marketing performed by face to face amongpeople and Viral Marketing performed in the İnternet. The main objective of thisstudy is to call marketing communicators’ and academicians’ attentions whowant to increase the recognition of companies’ products, services and brands tobecome a current issue in the marketplace using Mobile Viral Marketingapplications by reason of technological developments in mobile communicationssystems. To this end, the potential effects of mobile communication technologytowards marketing areas and the concepts of Word o...
Subjects
ACM Computing Classification System: ComputingMethodologies_PATTERNRECOGNITION
free text keywords: Mobile Communication, Viral Marketing, Mobile Marketing, Mobile Viral Marketing, Mobil İletişim, Viral Pazarlama, Mobil Pazarlama, Mobil Viral Pazarlama, Political science, Business administration, Humanities, Viral marketing
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publication . Article . Part of book or chapter of book . 2011

Mobil Viral Pazarlama

K. Pousttchi; K. Turowski; D. G. Wiedemann;