Mobil Viral Pazarlama

Article OPEN
Barutçu, Süleyman;
(2011)
  • Publisher: Pamukkale University
  • Journal: issn: 1309-8810, eissn: 1309-8810
  • Publisher copyright policies & self-archiving
  • Subject: Mobile Communication, Viral Marketing, Mobile Marketing, Mobile Viral Marketing | Mobil İletişim, Viral Pazarlama, Mobil Pazarlama, Mobil Viral Pazarlama
    acm: ComputingMethodologies_PATTERNRECOGNITION

OBJECTIVE: Mobile Viral Marketing, with using mobile phones, is one of the most importantinnovations after Word of Mouth Marketing performed by face to face amongpeople and Viral Marketing performed in the İnternet. The main objective of thisstudy is to call marketing c... View more
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