SOCIAL MEDIA USAGE AS A PUBLIC RELATIONS APPLICATION:CHANGE.ORG ZEYTINHAYATTIR SIGNATURE CAMPAIGNRESEARCH

Article OPEN
TEZCAN, Elif Tuba (2017)
  • Publisher: Istanbul Aydin University
  • Journal: (issn: 2548-0200, eissn: 2548-0200)
  • Subject: social media, public relations, crowdsourcing, two-way asymmetric model, change.org | sosyal medya, halkla ilişkiler, kitlelerin gücü, iki yönlü simetrik iletişim modeli, change.org

Social media is most basic common way of socializing in the field of public relations; Using social media to create a common thought on common interest or joke, they gave birth to online signature campaigns. Signature campaigns used in Public Relation have an important place in creating a social platform. That individuals can freely share their emotions and thoughts, build crowdsourcing, act towards a certain goal and support signature campaigns is a social phenomenon. Individuals can freely express their opinions in social media. These are the best examples of two way symmetric that can be modeled Public Relations. In the scope of the research, the importance and dimensions of social media, social media were examined and ZeytinHayattır signature campaign organized at change.org site, which is a social media sample, was analyzed and attention was paid to the point where public relations practices reached the target group. The obtained data were analyzing on a two-way symmetric model of public relations
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