publication . Article . 2018

Trabzon’da konut projeleri: Pazarlama söylemleri ve fiziksel çevre özellikleri

AYDIN TÜRK, Yelda; KARADENİZ, Beyza;
Open Access English
  • Published: 09 Apr 2018
  • Publisher: Balıkesir University
Abstract
Thehousing projects, that have turned into concept projects promoted as acommodity since last decade in Turkey. These projects, are marketed withdiscourses such as “the long-awaited life”, “ideal home” and are constructed onthe urban fringes. In this study, the housing projects that developed inTrabzon in recent years have been examined in this context. Marketing discourseand physical environmental characteristics of the projects have been analyzed.Thus, the study finds out to what extent the advertisement discourses areactualized and reveals physical environmental features. Kaşüstü and Yalıncakneighborhoods were chosen as the study areas. Firstly, discourse ana...
Subjects
free text keywords: Marketing discourses,housing projects,physical environment,urban pattern, Pazarlama söylemleri,konut projeleri,fiziksel çevre,kentsel doku, Public relations, business.industry, business, Commodity, Built environment, Political science, Physical structure, Discourse analysis
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publication . Article . 2018

Trabzon’da konut projeleri: Pazarlama söylemleri ve fiziksel çevre özellikleri

AYDIN TÜRK, Yelda; KARADENİZ, Beyza;