Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Article OPEN
Kurbatskaya, Tatyana Borisovna; Dobrotvorskaya, Svetlana Georgievna; Ustin, Pavel Nikolayevich;
(2016)
  • Publisher: İlhan ÖZTÜRK
  • Journal: Cilt: 6 Sayı: 1 (issn: 2146-4405, eissn: 2146-4405)
  • Publisher copyright policies & self-archiving
  • Subject: Hotel advertising | hotel business, advertising, hotel advertising, advertising features, advertising composition | Advertising features | Advertising | Advertising composition | Hotel business
    acm: ComputingMilieux_MISCELLANEOUS

© 2015, Econjournals. All rights reserved. The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertisin... View more