publication . Article . 2013

Theoretical aspect of the development of 'corporate social responsibility' concept

Milanović, Vesna M.; Bučalina, Andrea D.;
Open Access Serbian
This paper presents a theoretical aspect of the development of 'corporate social responsibility' concept from the beginning of the 20th century to the present day, with the focus on the following periods: up to 1950, between 1950 an 1970, from 1970 to 1990 and from 1990 to now. We employed historical approach. We had an insight into the results of theoretical research on 'corporate social responsibility' concept, which were mostly presented in scientific papers in the English language. The above mentioned articles were published in the leading foreign scientific journals found in the Kobson base. As the presented results were extensive, we pointed out the ones t...
free text keywords: corporate social responsibility, corporate social performances, stakeholders, business (financial) performance
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