publication . Article . 2016

Factors influencing e-commerce development in Serbia

Kalinić, Zoran; Ranković, Vladimir; Kalinić, Ljubina;
Open Access English
  • Published: 01 Jan 2016 Journal: Facta universitatis - series: Economics and Organization (issn: 0354-4699, Copyright policy)
In this paper, an overview of current state of e-commerce development in Serbia is presented. Also, some important factors influencing e-commerce diffusion are discussed. The factors are divided into four groups: technical factors, which cover e- commerce telecommunication and logistics infrastructure; legal factors, i.e. necessary laws and regulations on e-commerce; economic factors, and psychological factors and local culture. The study showed very strong correlation between broadband internet penetration and internet usage on the one hand and online shopping penetration on the other hand. Also, strong correlation was found between national economic wealth and...
free text keywords: electronic commerce, e-commerce development, B2C, influencing factors, e-payment
Funded by
MESTD| Intelligent Systems for Software Product Development and Business Support Based on Models
  • Funder: Ministry of Education, Science and Technological Development of Republic of Serbia (MESTD)
  • Project Code: 44010
  • Funding stream: Integrated and Interdisciplinary Research (IIR or III)
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