Factors influencing e-commerce development in Serbia

Article English OPEN
Kalinić, Zoran; Ranković, Vladimir; Kalinić, Ljubina;
(2016)
  • Journal: Facta universitatis - series: Economics and Organization (issn: 0354-4699)
  • Subject: electronic commerce | e-commerce development | B2C | influencing factors | e-payment

In this paper, an overview of current state of e-commerce development in Serbia is presented. Also, some important factors influencing e-commerce diffusion are discussed. The factors are divided into four groups: technical factors, which cover e- commerce telecommunicat... View more
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